NEW Caviar Anti-Frizz Range 

Made with a blend of nourishing oils for smoother and shinier hair 

Anti-Frizz Shampoo is a frizz-controlling luxe shampoo that gently cleanses while controlling the level of moisture in the hair. Strands are left smooth, with over 80% less frizz for up to 72 hours. 

Anti-Frizz Conditioner is a frizz controlling conditioner that nourishes, conditions and helps block humidity, leaving hair soft and smooth with over 80% less frizz for up to 72 hours. 

Anti-Frizz Blowout Butter is a lightweight, melting cream to oil butter that helps provide 72 hours of humidity protection and reduces drying time by 40%

Anti Frizz Omega+ Dry Oil is a lightweight mist, formulated with caviar extract and infused with Abyssinian Oil and Omega-3 fatty acids, this dry oil mist instantly adds shine while taming fizz and flyaways, leaving hair soft and silky smooth.

Anti-Fizz Omega+ Nourishing Oil is formulated with Caviar Extracts and infused with Abyssinian Oil and Omega-3 fatty acids, this deeply nourishing oil combats dry and brittle hair, helping to reduce breakage leaving hair in a smooth condition.






Alterna Caviar Resort Collection

NEW Caviar Resort Collection, infused with Caviar Anti-Aging properties, delivers hair essentials to effortlessly address unique summer hair needs, while transporting you to faraway resort destinations that emanate pure luxury.

The collection is infused with the following key ingredients;

  • Caviar Extract to help smooth the hair shaft and increase shine
  • Vitamin B5 which improves the effects of hair elasticity, moisture retention and flexibility
  • Sunflower Seed Oil that works as a natural anti-oxidant and UV Protection
  • Coconul Oil to nourish the scalp
  • Tiare Flowers that leave hair conditioned and stronger

SEA Tousled Texture Spray £30.00

SUN Reflection Shine Spray £30.00

BREEZE Air-Dry Styling Balm £30.00

GHD Heat Protect Spray with UV Protection 

Shield your hair from heat-styling and UV damage and get ultimate protection from the sun's rays this summer with the GHD Heat Protect Spray with UV Protection.

Scientifically formulated for all hair types, the NEW lightweight formula includes Benzophene -4 which blocks out and filters harmful UV rays from the sun before they reach your hair, protecting it from damage.

Keep your hair stronger this summer


NEW GHD Flight Saharan Gold Travel Hair Dryer

The NEW GHD Flight Saharan Gold Travel Hairdryer is perfect for styling on the go.

Small in size, light in weight and compact, this travel dryer features luxe golf accents and is the ideal partner for those holidays away and city breaks. With a foldable handle and luxurious black travel case, the travel hairdryer is easily stowed in your suitcase, while the powerful professional motor and dual voltage ensures that you can take your style across the globe.


NEW Aveda Invati Advanced System

Thicker, fuller looking hair is more than an outward transformation. You may feel that you've regained something inside of you that was lost

Aveda's innovative formula with tangerine peel and Japanese Knotweed helps support your hair's natural keratin. The patented bio-fermented blend plus certified organic tumeric inviograte the scalp when massaged in. Certified organic amla instantly thickens to help lift hair at the root.

Step 1: EXFOLIATE- NEW nourishing shampoo cleanses and renews the scalp  £25.00

Step 2: THICKEN- NEW conditioner instantly thickens hair, with full appearance that lasts all day  £27.00

Step 3: ACTIVATE- NEW scalp revitalizer helps reduce hair loss due to breakage to help keep the hair you have for longer.  £47.00